Introduction the main aim of this chapter is to thoroughly present the role and positions of cultural tourism, as one of modern tourism industry s most dynamically developing branch, in today s global tourism market both from the theoretical and the. The different levels of culture will be the rituals, the heroes and the symbols of the given. It considers the emergence of new forms of tourism, such as creative tourism and. Eventually, the induced destination image through popculture made the participants desire to visit korea on a future trip.
Therefore, this study shows that pop culture resources can help a destination to develop special interest tourism particularly pop culture andor film induced tourism. Understanding tourists involvement with pop culture. Because of this unique capability, dmos prove invaluable for supporting tourism development, especially in developing destinations where tourism is an important economic driver and mechanism for equitable social capacity building. In this study the role of popculture on shaping destination image was derived from focus groups and interviews with 24 fans from different nationalities of the korean pop star ahn jaewook. Given their significance, an examination of their perceptions towards cultural destinations can give useful insights. This article integrates cultural theory and marketing strategy to. Conceptualising onscreen tourism destination development. Popculture tourism is the act of traveling to locations featured in popular literature, film, music. A qualitative analysis of the impact of popular culture on.
Influence of popular culture on special interest tourists. A guide to popculture tourism and why it generates millions of. Destination development in the wake of popular culture tourism download pdf. Therefore, this study shows that popculture resources can help a destination to develop special interest tourism particularly popculture andor film induced tourism. Filminduced tourism, which can be perceived to be a subcategory of pop culture tourism gyimothy et al. Eventually, the induced destination image through pop culture made the participants desire to visit korea on a future trip. Request pdf on jun 23, 2015, sojung lee and others published influence of popular culture on special interest tourists destination image find, read and cite.
Popculture tourism is the act of traveling to locations featured in popular literature, film, music, or any other form of media. This can be done both academically, for the enrichment of. Hence, a more holistic approach to the phenomenon of popular cultural impact on destination image is required. This paper looks at macro trends and major drivers in tourism as these impact on cultural tourism in general and the council of europe cultural routes in particular. The routledge handbook of popular culture and tourism. Pop culture tourism is highly demand driven9 and since tourists associate the destination with dramatic events or dramatic characters portrayed in literature, on tv. Cultural tourism is a rapidly growing area of the tourism industry timothy, 2011 and is regarded by the unwto as a major element of international tourism consumption, accounting for an estimated. It is expected that the demand for popular culture related tourism. Influence of popular culture on special interest tourists destination. The role and importance of cultural tourism in modern tourism. While both the creative industries and the tourist destinations are affected by fans interest in pop culture, a better understanding of complex interaction between. The research project employs both a destination and a consumer perspective and identifies pop culture. The role and importance of cultural tourism in modern.
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